As RV park and campground operators expand their facilities and lodging options, the potential market for guests continues to grow as well, and an increasingly diverse slate of rental-lodging options can help provide a “wow” factor to draw new guests.

As reported by Woodall’s Campground Management, an increasing number of RV parks and campgrounds are eyeing the “resort” level of guest — everyone from buy-in luxury motorcoach resorts to Guy Harvey Outpost Resorts to Kampgrounds of America Inc., whose KOA Resort brand tops their line — and in some cases, those guests aren’t bringing an RV with them.

And that’s true of more than luxury guests. KOA’s 490 parks across North America have added 41% more park model RVs since 2012, and revenue from those units has risen 98% since 2011. That meant that in 2015, 21% of KOA’s business was in roofed accommodations.

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